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The Mechanical Turkness

tactical media art and the critique of corporate ai

Abstract

The extensive industrialization of artificial intelligence (AI) since the mid-2010s has increasingly motivated artists to address its economic and sociopolitical consequences. In this chapter, I discuss interrelated art practices that thematize creative agency, crowdsourced labor, and delegated artmaking to reveal the social rootage of AI technologies and underline the productive human roles in their development. I focus on works whose poetic features indicate broader issues of contemporary AI-influenced science, technology, economy, and society. By exploring the conceptual, methodological, and ethical aspects of their effectiveness in disrupting the political regime of corporate AI, I identify several problems that affect their tactical impact and outline potential avenues for tackling the challenges and advancing the field.

Preprint: Matthes, Jörg, Damian Trilling, Ljubiša Bojić and Simona Žikić, eds. Navigating the Digital Age: An In-Depth Exploration into the Intersection of Modern Technologies and Societal Transformation. Vienna and Belgrade: Institute for Philosophy and Social Theory and University of Belgrade and Department of Communication, University of Vienna.